Client: Fuego Hard
Services: Brand Identity, Illustration, Website Design, Campaign Identity
Credits: Art Direction & Principle Design: Harrison Weathers, Executive Creative Director: David Muldoon, Creative Director: Jess Bennet, Comms Strategy Director: Christi Quigley, Fuego Hard Brand Team: Todd, Debb, Harry
Fuego Hard
THE OPPORTUNITY
While at Method1, Fuego Hard came to us with a name and an ambitious goal: define a category that didn’t yet exist. They set out to become the first alcoholic ginger beer in the U.S., and we partnered with them to build the brand from the ground up.
THE SOLUTION
We took their initial idea and turned it into something tangible, something that felt real, ownable, and ready for the shelf. From the start, we went deep on brand identity, with a heavy focus on packaging as the foundation. That became the anchor, and everything else was built to support it. We used the ginger icon as the catalyst—deconstructing the plant into a distinctive brand mark and building out a broader icon system. This flexible suite carried seamlessly across packaging, apparel, and digital touchpoints.
We created a brand that led with its RTBs, putting clarity and honesty front and center so consumers immediately understood what they were getting. With a clean, minimal system in place, we brought the brand to life at Coachella, launching in a way that matched the energy and ambition behind it.
Sipping Golden Hour, Anytime .
Building Before Buying
We leveraged our 3D capabilities to help Fuego Hard see the brand come to life before committing to production or final assets. Through a series of static 3D visuals (like the ones below), along with early motion explorations (like the one above), we gave the team a clear view of how the product could show up across formats.
This not only helped the brand team get to “yes” faster, but also allowed us to catch and refine potential issues early, before they turned into costly mistakes.
