Stag Beer

THE OPPORTUNITY

Stag Beer has long been a staple in the Midwest, with deep roots in Illinois and a legacy that’s earned it strong regional recognition. But as tastes shifted and new brands entered the space, Stag began to lose traction with a younger generation of drinkers.

THE SOLUTION

At Minno, the opportunity was to evolve the brand without losing what made it iconic, preserving its heritage while introducing a refreshed identity that felt relevant, distinctive, and built to resonate with a new wave of beer drinkers. The goal wasn’t reinvention, but revitalization, honoring the past while confidently stepping into the future.